Politica della privacy POEVE – I tuoi dati, i tuoi diritti

Ultimo aggiornamento 2 Aprile, 2025

La presente Informativa sulla Privacy di Animaitaliana Srl (che opera come POEVE) (“noi”, “ci”, o “nostro”) descrive come e perché potremmo accedere, raccogliere, archiviare, utilizzare e/o condividere (“trattare”) le tue informazioni personali quando utilizzi i nostri servizi (“Servizi”), incluso quando:

• Visiti il nostro sito web https://www.poeve.it
 o qualunque altro nostro sito che rimanda alla presente Informativa sulla Privacy.

• Utilizzi POEVE. In POEVE viviamo e respiriamo l’eccellenza del “Made in Italy”, offrendo calzature di design create con amore per lo stile e la bellezza.

• Interagisci con noi in altri modi correlati, inclusi vendite, marketing o eventi.

Hai domande o dubbi? La presente Informativa sulla Privacy ti aiuterà a comprendere i tuoi diritti e le tue scelte in materia di privacy. Siamo responsabili delle decisioni relative al trattamento delle tue informazioni personali. Se non sei d’accordo con le nostre politiche e pratiche, ti invitiamo a non utilizzare i nostri Servizi. Se hai ancora domande o dubbi, puoi contattarci a customercare@poeve.it.

SINTESI DEI PUNTI PRINCIPALI

QUALI INFORMAZIONI PERSONALI TRATTIAMO?
Quando visiti, utilizzi o navighi nei nostri Servizi, possiamo trattare informazioni personali in base a come interagisci con noi e con i Servizi, alle scelte che compi e ai prodotti e alle funzionalità che utilizzi.

TRATTIAMO INFORMAZIONI PERSONALI SENSIBILI?
Alcuni dati possono essere considerati “speciali” o “sensibili” in determinate giurisdizioni, come origini razziali o etniche, orientamento sessuale o credo religioso. Non trattiamo informazioni personali sensibili.

RACCOGLIAMO INFORMAZIONI DA TERZE PARTI?
Non raccogliamo informazioni da terze parti.

COME TRATTIAMO LE TUE INFORMAZIONI? 
Trattiamo le tue informazioni per fornire, migliorare e amministrare i nostri Servizi, comunicare con te, garantire sicurezza e prevenzione delle frodi e per adempiere agli obblighi di legge. Possiamo trattare le tue informazioni anche per altri scopi previo tuo consenso. Le trattiamo solo quando abbiamo una valida base giuridica.

IN QUALI SITUAZIONI E CON QUALI TIPI DI TERZE PARTI CONDIVIDIAMO INFORMAZIONI PERSONALI? 
Possiamo condividere informazioni in situazioni specifiche e/o con categorie specifiche di terze parti.

COME MANTENIAMO SICURE LE TUE INFORMAZIONI?
Abbiamo misure tecniche e organizzative adeguate per proteggere i tuoi dati personali. Tuttavia nessun sistema è sicuro al 100%, e non possiamo garantire che hacker o terzi non autorizzati non possano superare le nostre misure di sicurezza.

QUALI SONO I TUOI DIRITTI?
A seconda della tua posizione geografica, la legge sulla privacy applicabile può garantirti determinati diritti relativamente ai tuoi dati personali.

COME ESERCITI I TUOI DIRITTI?
Il modo più semplice per esercitarli è visitare https://poeve.it/it-it/privacy-policy, o contattarci. Valuteremo e risponderemo a ogni richiesta conformemente alla normativa applicabile.

INDICE DEI CONTENUTI

1. QUALI INFORMAZIONI RACCOGLIAMO?
2. COME TRATTIAMO LE TUE INFORMAZIONI?
3. SU QUALI BASI GIURIDICHE CI BASIAMO PER TRATTARE I TUOI DATI PERSONALI?
4. QUANDO E CON CHI CONDIVIDIAMO I TUOI DATI PERSONALI?
5. UTILIZZIAMO COOKIE E ALTRE TECNOLOGIE DI TRACCIAMENTO?
6. LE TUE INFORMAZIONI VENGONO TRASFERITE A LIVELLO INTERNAZIONALE?
7. PER QUANTO TEMPO CONSERVIAMO LE TUE INFORMAZIONI?
8. COME MANTENIAMO SICURE LE TUE INFORMAZIONI?
9. RACCOGLIAMO DATI DA MINORI?
10. QUALI SONO I TUOI DIRITTI IN MATERIA DI PRIVACY?
11. CONTROLLI PER LE FUNZIONI DO-NOT-TRACK
12. I RESIDENTI NEGLI STATI UNITI HANNO DIRITTI SPECIFICI?
13. GLI ALTRI PAESI HANNO DIRITTI SPECIFICI?
14. USO ETICO DEI DATI & IMPEGNO ALLA PRIVACY
15. PROGRAMMA VIP E OFFERTE PERSONALIZZATE
16. PROGRAMMI AFFILIATE, INFLUENCER & WHOLESALE
17. AGGIORNAMENTI FUTURI DELLA POLICY
18. AGGIORNIAMO QUESTA INFORMATIVA?
19. COME CONTATTARCI RIGUARDO QUESTA INFORMATIVA?
20. COME PUOI CONSULTARE, AGGIORNARE O CANCELLARE I DATI CHE RACCOGLIAMO SU DI TE?

1. QUALI INFORMAZIONI RACCOGLIAMO?

INFORMAZIONI PERSONALI CHE CI FORNISCI

In breve: raccogliamo le informazioni personali che ci fornisci volontariamente.

Raccogliamo le informazioni personali che ci fornisci quando ti registri ai Servizi, richiedi informazioni su prodotti o Servizi, partecipi ad attività sui Servizi o ci contatti.

INFORMAZIONI PERSONALI FORNITE DA TE
Le informazioni che raccogliamo dipendono dal contesto delle tue interazioni con noi e dai Servizi, dalle scelte che fai e dai prodotti e funzionalità che utilizzi. Potremmo raccogliere:

• nome e cognome
• numeri di telefono
• indirizzi email
• indirizzi postali
• username
• password
• preferenze di contatto
• indirizzi di fatturazione
• dati di contatto o autenticazione
• data di nascita
• paese
• genere

INFORMAZIONI SENSIBILI
Non trattiamo informazioni sensibili.

DATI DI PAGAMENTO
Potremmo raccogliere dati necessari all’elaborazione dei pagamenti (es. numero della carta, codice di sicurezza). Tutti i dati di pagamento sono gestiti da Shopify, PayPal, Apple Pay e Google Pay. Le loro informative sono disponibili qui:
https://www.shopify.com/legal/privacy,
https://www.paypal.com/webapps/mpp/ua/privacy-full,
https://www.apple.com/legal/privacy/data/en/apple-pay/ e
https://payments.google.com/payments/apis-secure/get_legal_document?
Ido=0&Idt=privacynotice.

Le informazioni personali devono essere veritiere, complete e accurate; devi comunicarci eventuali modifiche.

INFORMAZIONI RACCOLTE AUTOMATICAMENTE

In breve: alcune informazioni vengono raccolte automaticamente quando visiti i Servizi (ad esempio IP, dispositivo e browser).

Raccogliamo automaticamente informazioni su utilizzo, dispositivo, impostazioni linguistiche, URL di provenienza, paese, posizione, dati tecnici, modalità d’uso dei Servizi, ecc. Queste informazioni servono a garantire la sicurezza, migliorare il funzionamento dei Servizi e per analisi interne.

Come molte aziende, raccogliamo informazioni anche tramite cookie e tecnologie simili. Puoi trovare maggiori informazioni nella nostra Politica dei Cookie.

Le informazioni che raccogliamo includono:

• Dati di log e di utilizzo. I dati di log e di utilizzo sono informazioni relative al servizio, diagnostiche, di utilizzo e di performance che i nostri server raccolgono automaticamente quando accedi o utilizzi i nostri Servizi e che registriamo nei file di log.
A seconda di come interagisci con noi, questi dati di log possono includere il tuo indirizzo IP, informazioni sul dispositivo, tipo di browser, impostazioni, informazioni sulle tue attività nei Servizi (come date/ore di utilizzo, pagine e file visualizzati, ricerche effettuate e altre azioni come funzionalità utilizzate), informazioni sugli eventi del dispositivo (attività del sistema, report di errori – talvolta detti “crash dump” – impostazioni hardware).

• Dati del dispositivo. Raccogliamo informazioni sul dispositivo, come il tuo computer, telefono, tablet o altro dispositivo usato per accedere ai Servizi.
A seconda del dispositivo utilizzato, questi dati possono includere indirizzo IP (o server proxy), numeri identificativi del dispositivo e dell’applicazione, posizione geografica, tipo di browser, modello hardware, provider di servizi Internet o operatore mobile, sistema operativo e informazioni di configurazione.

• Dati di localizzazione. Raccogliamo dati relativi alla posizione del tuo dispositivo, che possono essere precisi o imprecisi. La quantità di informazioni raccolte dipende dal tipo di dispositivo e dalle sue impostazioni.
Potremmo utilizzare GPS e altre tecnologie per raccogliere dati di geolocalizzazione basati sull’indirizzo IP.
Puoi disattivare questa funzione negando l’accesso ai dati di localizzazione o disattivando le impostazioni di localizzazione del tuo dispositivo. Tuttavia, ciò potrebbe limitare alcune funzionalità dei Servizi.

• Comportamento utente e attività e-commerce. Attività del carrello, avanzamento del checkout, interazioni con la wishlist, articoli aggiunti ai preferiti, cronologia degli acquisti.

• Dati di marketing e retargeting. Interazioni con annunci pubblicitari – clic e conversioni da Facebook, Google e Instagram; Engagement email/SMS – tassi di apertura, clic e comportamento d’acquisto derivante da campagne email e SMS.

2. COME TRATTIAMO LE TUE INFORMAZIONI?

In breve: trattiamo le tue informazioni per fornire, migliorare e amministrare i nostri Servizi, per comunicare con te, per la sicurezza e la prevenzione delle frodi, e per rispettare la legge. Possiamo anche trattare le tue informazioni per altre finalità previo consenso.

Processiamo le tue informazioni personali per una varietà di motivi, a seconda di come interagisci con i nostri Servizi, incluso:

• Per facilitare la creazione dell’account e l’autenticazione e, in generale, per gestire gli account degli utenti. Trattiamo le tue informazioni in modo da consentirti di creare e accedere al tuo account, e mantenerlo attivo e funzionante.

• Per fornire e facilitare la consegna dei servizi all’utente. Trattiamo i tuoi dati per offrirti il servizio richiesto.

• Per rispondere a richieste e fornire supporto. Trattiamo le tue informazioni per rispondere alle tue domande e risolvere eventuali problemi legati ai servizi richiesti.

• Per inviarti informazioni amministrative. Possiamo trattare le tue informazioni per comunicarti aggiornamenti sui nostri prodotti e servizi, modifiche ai termini e alle politiche, o altri avvisi simili.

• Per evadere e gestire ordini, pagamenti, resi ed eventuali cambi. Trattiamo le informazioni necessarie per gestire l’intero processo degli ordini effettuati tramite i Servizi.

• Per consentire comunicazioni tra utenti. Se utilizzi una delle nostre funzionalità che permettono la comunicazione con altri utenti, potremmo trattare le tue informazioni per renderlo possibile.

• Per richiederti un feedback. Possiamo trattare i tuoi dati quando necessario per richiedere un feedback o contattarti riguardo al tuo utilizzo dei nostri Servizi.

• Per inviarti comunicazioni marketing e promozionali. Possiamo trattare le informazioni personali che ci fornisci per finalità di marketing, nel rispetto delle tue preferenze. Puoi annullare l’iscrizione alle nostre email marketing in qualsiasi momento (vedi “QUALI SONO I TUOI DIRITTI IN MATERIA DI PRIVACY?”).

• Per mostrarti contenuti e pubblicità personalizzati. Possiamo trattare i tuoi dati per sviluppare e mostrare contenuti e annunci basati sui tuoi interessi, sulla tua posizione o su altri elementi rilevanti. Per maggiori informazioni consulta la nostra Politica dei Cookie.

• Per proteggere i nostri Servizi. Trattiamo alcune informazioni nell’ambito delle attività finalizzate a mantenere i Servizi sicuri, inclusi monitoraggio delle frodi e prevenzione di attività malevole.

• Per identificare tendenze d’uso. Trattiamo dati sull’utilizzo dei Servizi per capire come vengono impiegati e come migliorarli.

• Per determinare l’efficacia delle nostre campagne marketing e promozionali. Trattiamo dati per capire quali campagne sono più rilevanti per gli utenti.

• Per salvaguardare interessi vitali. Possiamo trattare le tue informazioni quando necessario per proteggere un interesse vitale, come prevenire danni.

• Per personalizzare l’esperienza utente e suggerire prodotti. POEVE.it utilizza cronologia di navigazione, wishlist e acquisti passati per proporre articoli rilevanti.

• Per condurre attività di marketing e retargeting. Potremmo usare i dati per campagne email, promemoria carrello abbandonato, annunci di retargeting su Facebook/Google.

• Per rilevare e prevenire transazioni fraudolente. Ad esempio tramite Shopify, Stripe o PayPal.

• Per migliorare funzionalità e sicurezza del sito. Ad esempio registrando indirizzi IP e dati del browser per prevenire hacking o uso non autorizzato.

• Per attività di controllo qualità e miglioramento prodotto. Attraverso Trustpilot, Google Reviews ed email post-acquisto.

• Per collaborare con spedizionieri e tracciare le consegne. Condividiamo dati di spedizione con corrieri (GLS, DPD, FedEx ecc.) per assicurare la consegna.

• Per prevenire account falsi, bot o ordini fraudolenti. Attraverso strumenti che analizzano IP, modelli di acquisto anomali o tentativi di creare account falsi.

• Per adempiere ad obblighi fiscali e legali. Ad esempio conserviamo cronologia ordini, transazioni, fatture per la conformità normativa.

3. SU QUALI BASI GIURIDICHE CI BASIAMO PER TRATTARE LE TUE INFORMAZIONI PERSONALI?

In breve: trattiamo i tuoi dati solo quando riteniamo sia necessario e disponiamo di una base giuridica valida (consenso, obblighi di legge, contratto, interessi legittimi o protezione di diritti fondamentali).

SE RISIEDI NELL’UNIONE EUROPEA O NEL REGNO UNITO.
Il General Data Protection Regulation (GDPR) e UK GDPR richiede che specifichiamo le basi legali che utilizziamo. Potremmo quindi basarci su:

• Consenso. Trattiamo le informazioni quando ci hai dato il consenso per uno scopo specifico. Puoi revocarlo in qualsiasi momento.

• Esecuzione di un contratto. Trattiamo i dati personali quando necessario per adempiere ai nostri obblighi contrattuali verso di te oppure prima di stipulare un contratto, su tua richiesta.

• Interessi legittimi. Trattiamo i dati se necessario per i nostri legittimi interessi aziendali, a condizione che tali interessi non prevalgano sui tuoi diritti e libertà fondamentali. Per esempio, potremmo trattare i dati per:

- inviare informazioni su offerte e sconti
- sviluppare pubblicità personalizzata
- analizzare l’uso dei Servizi
- supportare attività di marketing
- prevenire frodi e attività malevole
- migliorare prodotti e servizi

•  Obblighi legali. Trattiamo i dati se necessario per rispettare obblighi di legge, collaborare con autorità, difendere diritti legali o come prova in giudizio.

• Interessi vitali. Trattiamo dati quando necessario per proteggere la tua vita o quella di terzi.

SE RISIEDI IN CANADA.
We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way

• For investigations and fraud detection and prevention

• For business transactions provided certain conditions are met

• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim

• For identifying injured, ill, or deceased persons and communicating with next of kin

• If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse

• If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province

• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records

• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced

• If the collection is solely for journalistic, artistic, or literary purposes

• If the information is publicly available and is specified by the regulations

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (third parties) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.

The categories of third parties we may share personal information with are as follows:

• Data Analytics Services
• Social Networks
• Ad Networks
• Retargeting Platforms
• Sales & Marketing Tools
• Performance Monitoring Tools
• Website Hosting Service Providers
• Payment Processors
• Order Fulfilment Service Providers

We also may need to share your personal information in the following situations:

• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.

To the extent these online tracking technologies are deemed to be a 'sale'/'sharing' (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section 'DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?'

Specific information about how we use such technologies is set out in our Cookie Notice.

HOW CAN I CONTROL COOKIES?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

For more information on how to manage your cookie preferences, please see our Cookie Notice.

GOOGLE ANALYTICS
We may share your information with Google Analytics to track and analyse the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and
http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in Canada and United States. If you are accessing our Services from outside Canada and United States, please be aware that your
information may be transferred to, stored by, and processed by us in our facilities and in the facilities of the third parties with whom we may share your personal information (see 'WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?' above), in Canada, United States, and other countries.

If you are a resident in the European Economic Area (EEA), United Kingdom
(UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

European Commission's Standard Contractual Clauses:

We have implemented measures to protect your personal information, including by using the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at customercare@poeve.it.

10. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below or updating your preferences.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, Via login to customer account profile on the website, By contacting our customer support, or by contacting us using the details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below. You will then be removed from the marketing lists. However, we may still communicate with you - for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

ACCOUNT INFORMATION
If you would at any time like to review or change the information in your account or terminate your account, you can:

• Log in to your account settings and update your user account.
• Contact us using the contact information provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

For further information, please see our Cookie Notice.

If you have questions or comments about your privacy rights, you may email us at customercare@poeve.it.

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognising or honouring DNT signals, we do not respond to them at this time.

12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, lowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT
We have collected the following categories of personal information in the past twelve (12) months:

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels;
• Participation in customer surveys or contests; and
• Facilitation in the delivery of our Services and to respond to your inquiries.

We will use and retain the collected personal information as needed to provide the Services or for:

• Category A - As long as the user has an account with us
• Category B - As long as the user has an account with us
• Category C - As long as the user has an account with us
• Category D - As long as the user has an account with us
• Category F - As long as the user has an account with us
• Category G - As long as the user has an account with us
• Category K - As long as the user has an account with us

SOURCES OF PERSONAL INFORMATION
Learn more about the sources of personal information we collect in 'WHAT INFORMATION DO WE COLLECT?'

HOW WE USE AND SHARE PERSONAL INFORMATION
Learn more about how we use your personal information in the section, 'HOW DO WE PROCESS YOUR INFORMATION?'

We collect and share your personal information through:

• Targeting cookies/Marketing cookies

• Social media cookies

• Beacons/Pixels/Tags

• Click redirects: Google Ads Links, Meta (Facebook & Instagram Ads) Links, Pinterest Ad Links, TikTok Ad Links and Email Marketing Links (Klaviyo, Shopify, etc.)

• Social media plugins: Meta (Facebook, Instagram), TikTok, Pinterest. We use social media features, such as a 'Like' button, and widgets, such as a 'Share' button, in our Services. Such features may process your Internet Protocol (IP) address and track which page you are visiting on our website. We may place a cookie to enable the feature to work correctly. If you are logged in on a certain social media platform and you interact with a widget or button belonging to that social media platform, this information may be recorded to your profile of such social media platform. To avoid this, you should log out from that social media platform before accessing or using the Services. Social media features and widgets may be hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy notices of the companies that provide them. By clicking on one of these buttons, you agree to the use of this plugin and consequently the transfer of personal information to the corresponding social media service. We have no control over the essence and extent of these transmitted data or their additional processing.

WILL YOUR INFORMATION BE SHARED WITH ANYONE ELSE?
We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in the section, 'WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?'

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be 'selling' of your personal information.

We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months:

• Category A. Identifiers
• Category C. Characteristics of protected classifications under state or federal law
• Category D. Commercial information
• Category F. Internet or other electronic network activity information
• Category G. Geolocation data
• Category K. Inferences drawn from collected personal information

The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under 'WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?'

YOUR RIGHTS
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• Right to know whether or not we are processing your personal data

• Right to access your personal data

• Right to correct inaccuracies in your personal data

• Right to request the deletion of your personal data

• Right to obtain a copy of the personal data you previously shared with us

• Right to non-discrimination for exercising your rights

• Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California's privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects (profiling)

Depending upon the state where you live, you may also have the following rights:

• Right to access the categories of personal data being processed (as permitted by applicable law, including Minnesota's privacy law)

• Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including California's and Delaware's privacy law)

• Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including Minnesota's and Oregon's privacy law)

• Right to review, understand, question, and correct how personal data has been profiled (as permitted by applicable law, including Minnesota's privacy law)

• Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California's privacy law)

• Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida's privacy law)

HOW TO EXERCISE YOUR RIGHTS
To exercise these rights, you can contact us by visiting https://poeve.it/it-en/privacy-policy, by emailing us at customercare@poeve.it, or by referring to the contact details at the bottom of this document.

Under certain US state data protection laws, you can designate an authorised agent to make a request on your behalf. We may deny a request from an authorised agent that does not submit proof that they have been validly authorised to act on your behalf in accordance with applicable laws.

REQUEST VERIFICATION
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorised agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.

APPEALS
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at customercare@poeve.it. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

FINANCIAL INCENTIVES
'Financial incentive' means a program, benefit, or other offering, including payments to consumers as compensation, for the disclosure, deletion, sale, or sharing of personal information.

The law permits financial incentives or a price or service difference if it is reasonably related to the value of the consumer's data. A business must be able to explain how the financial incentive or price or service difference is reasonably related to the value of the consumer's data. The explanation must include:

• a good-faith estimate of the value of the consumer's data that forms the basis for offering the financial incentive or price or service difference; and
• a description of the method the business used to calculate the value of the consumer's data.

We may decide to offer a 'bona fide loyalty program' under Colorado law, or a
'financial incentive' under California law (e.g. price or service difference) in exchange for the retention, sale, or sharing of a consumer's personal information.

If we decide to offer a financial incentive, we will notify you of such financial incentive and explain the price difference, as well as material terms of the financial incentive or price of service difference, including the categories of personal information that are implicated by the financial incentive or price or service difference.

Under California law, the value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable program, less the expense related to offering those products, services, and benefits to program participants.

If you choose to participate in the financial incentive you can withdraw from the financial incentive at any time by emailing us at customercare@poeve.it, or by referring to the contact details at the bottom of this document.

CALIFORNIA 'SHINE THE LIGHT' LAW
California Civil Code Section 1798.83, also known as the 'Shine The Light' law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?'

13. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: You may have additional rights based on the country you reside in.

AUSTRALIA AND NEW ZEALAND
We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020 (Privacy Act).

This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information.
If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to provide our services, in particular:

• offer you the products or services that you want
• respond to or help with your requests
• manage your account with us
• confirm your identity and protect your account

At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section 'HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?'

If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner and a breach of New Zealand's Privacy Principles to the Office of New Zealand Privacy Commissioner.

14. ETHICAL DATA USAGE & COMMITMENT TO PRIVACY

At POEVE, we value your privacy and are committed to ensuring that your personal data is handled responsibly. We do not sell personal data to third parties and only share information with trusted partners to improve our services, enhance user experience, and facilitate secure transactions.

15. VIP CUSTOMER PROGRAM & PERSONALIZED OFFERS

If you are a returning customer or a part of our VIP customer segment, we may analyze your purchase history and shopping preferences to provide exclusive offers, early access to new collections, or special promotions. This processing is based on legitimate interest under GDPR, and you can opt out of personalized offers at any time by contacting us or updating your account preferences.

16. AFFILIATE, INFLUENCER & WHOLESALE PROGRAMS

For those who participate in our affiliate, influencer, or wholesale partner programs, we may process business contact details (such as your name, email, and order history) to manage collaboration and marketing agreements. We do not share this information beyond the scope of our partnership agreements.

17. FUTURE POLICY UPDATES

We reserve the right to update this Privacy Policy to reflect changes in business operations, new legal requirements, or advancements in data protection technologies.

18. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated 'Revised' date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

19. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at customercare@poeve.it or contact us by post at:

Animaitaliana Srl
Via Roma, 2
35010 Limena PD
Italy

20. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: https://poeve.it/it-en/privacy-policy.